SKIMS Holiday Catalog (feat. Tate McRae)
Class: GRDS 348 – Studio I: Production and Technique (Spring 2024)
Tools Used: Adobe XD, Canva (Process Book), Photoshop
Focus: Branding, Catalog Design, Typography, Layout Systems
Project Overview:
For our final individual project, we were asked to design a branded catalog that reflected a real company’s identity while introducing a new seasonal or thematic collection. I chose SKIMS, inspired by its blend of comfort, culture, and confident femininity. Featuring Tate McRae as the face of the campaign, this holiday catalog was designed to be both visually striking and emotionally aligned with SKIMS’ brand voice.
Design Strategy:
Each page uses clear grid systems, strong product hierarchy, and seasonal tones to convey the warmth and coziness of a winter collection. Inspired by real holiday mailers and influencer-led campaigns, I balanced editorial storytelling with clean product organization. The tone is friendly, empowering, and gift-focused—mirroring SKIMS’ core values.
Reflection:
This project helped me gain hands-on experience in building branded assets from the ground up—from visual direction to layout systems. I developed a deeper understanding of how to tell a story through typography, imagery, and pacing. It also taught me how to adapt a brand’s voice visually while still putting my creative twist on it.
View my Process Book → [Download PDF]